1987 Chevy Cavalier Z24 For Sale

Chevy's Ads Evolved With Women's Changing Role in Society

How's that for an area of ​​advertisement? "Particularly suited" for the wives of "lead supplier of the family to and from the station or the children to school."

This ad for a Chevrolet sedan ran in Collier, Ladies Home Journal and The Saturday Evening Post and was quite progressive for 1922 - and was one of the first automaker attempts to attract women. As the role of women has evolved from breadmakers breadwinners, Chevrolet ads have changed with them.

Dannielle Hudler -- formerly Colliver -- who became Chevy's first female director of car advertising in 1985, said the brand's marketing attempts from the early 1900s through World War II were to convince women that they could drive cars, which helped to sell more vehicles.

During the 1950s, ads portrayed a woman as a "good wife," smiling and dressed for church in the passenger seat with three or four children in the back seat. By the 1960s, Hudler said, women dressed in evening gowns surrounded the cars; by the early 1970s, women in bikinis were draped provocatively over the hood. It wasn't until the 1980s, when women headed to the workplace in large numbers, that marketing and advertising to women began in earnest, Hudler said. "Women finally became the customers instead of accessories," she said.

Tony Hopp, former CEO of Campbell-Ewald , said marketing vehicles to female buyers has "been part of Chevy's marketing arsenal" during his 40-plus years at the agency. He recalls a program for the introduction of the S-10 Blazer in 1983, one of the first attempts to market trucks to women. The ads showed the vehicle's versatility, with a woman loading a flat of flowers, for example. And it played on the word "blazer" to indicate that it was a fashion statement. The S-10 ad "was a breakthrough" in capturing the women's market, Hopp said.

Sean Fitzpatrick, a former Campbell-Ewald creative director, said bringing women to the brand was an ideal way to expand the market between 1984 and 1986. Ads running in women's magazines featured the Blazer as an "urban safety vehicle," dodging potholes and surviving harsh winter conditions while emphasizing the secure feeling of sitting up high, he said.

'Welcome to the 1950s'
As a key way to tap into how women think, Fitzpatrick started hiring women in the creative department, which wasn't common in the car and truck area at the time. "Women know what they're doing in a lot of areas where men don't," he said.

Chevrolet Cavalier | Automobilia Collectibles

As time moves on requirements and expectations of customers of cars change. This leads to corresponding changes in the priorities of car manufacturers. The performance, ease in handling, safety considerations have always been the main parameters for judging a car.

Simultaneously its looks and style are also important criteria. Of late ecological considerations and fuel efficiency have also gained importance. Sometimes going one up on the competition also motivates them. Chevrolet developed and designed Chevrolet Cavalier guided by all such considerations. Overall driving experience has led to refinement of this vehicle. It is available in three models: sedan, coupe, and convertible. It is more reliable than previous models, its emissions are controlled, and it is economic. All the other features like air-conditioning, CD stereos etc. are there. Moreover it has a satellite radio. It has new headlights and tail lights. It’s major plus point is that it is affordable. And if you feel the style lacks a bit of excitement you can add it with Cavalier tail lights .

Speaking of tail lights , it has to be admitted they are primarily a safety requirement, but they also make a style statement. They warn the traffic coming behind you of your presence on the road, and also instruct them to maintain a safe distance from you. They also indicate to the one who follows you whether you will be turning left or right, or are slowing down. That driver will be able to maneuver his vehicle in a safe way guided by what has been indicated to him. Being a safety feature tail lights have to conform to requirements made by the authorities concerned in this regard. They have to be sufficiently bright to be of use in all whether conditions. Since they are so visible, they are designed to look attractive and simultaneously upgrading overall looks of the car. They now cover a larger area on the rear of the vehicle. They have become a sort of adornment of the car.

You can know about Cavalier tail lights by going online. You can browse through options quickly, compare prices and look for great deals. You can see the latest Cavalier tail lights at www.ilovebodykits.com .

About the Author

Louie Liu has been in the car aftermarket products industry for 5years. He has specialized in body kits, headlights, cold air intakes and other aftermarket products. He has deep knowledge of a wide range of products including knowledge of benefits of body kits and other products, product options and how to choose a car aftermarket product. You can learn about a wide range of body kits and other car aftermarket products at his site www.ilovebodykits.com.

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