[Weekender] A designer's guide to swimming in style
By Lee Hyo-won
Local beaches and outdoor pools have begun opening one after another this week, and this means it’s time to stock up on swimming gear.
Whether you are trying to replace an old, stretched out suit or looking to catch up with the latest fashion trend, anyone who has shopped for swimwear knows it’s not easy to find the perfect fit.
Kang Sun-a, who has been designing swimsuits for 25 years, makes the point quite clear: “Swimsuits are tricky. You have to cover your sensitive areas as well as you can with small patches of fabric,” Kang told The Korea Times in a recent interview in her Seoul workshop.
Numerous brands offer a wide variety of chic ladies’ swimwear. Athletics brands such as Fila offer sporty yet stylish gear while Arena and Renoma are preferred for simple one-piece suits that are chlorine-friendly for an indoor workout.
Elle and Missoni, on the other hand, cater to more feminine tastes, offering finely knit bikinis for a more fashionable day on the beach. Younger women looking for cute yet affordable styles can check out Forever 21.
Interestingly, while shopping for any one of these aforementioned brands, anywhere in the world, you are most likely looking at works by Kang.
The designer began her career in 1987 at Tulip, which was the one and only swimwear company in Korea at the time. She went on to work at Missoni, Elle, Arena and Renoma before setting up her own franchise, THE a STORY. The CEO now exports designs to local and foreign labels, including her former companies as well as new clients like the U.S. casual brand Forever 21. Her designs are much favored by Chinese and other Asian buyers as well.
Korean firms have in the past manufactured clothing or accessories for foreign brands but it is a rare occasion for a local company to export designs.
“It’s wonderful, because I get to design a variety of styles, from sporty to really sexy for different brands in different countries,” she said. “It’s exciting to create designs for people around the world.”
It’s interesting, she says, to see how style preferences vary by geographic region. “North Americans and Europeans tend to favor bold and sexy yet simple styles that can be enjoyed and tossed out after one season, while the Japanese seem to prefer lots of details, such as dainty flower patterns and ruffles.
Swim Cover Ups - News
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Since officially launching in 2005, she has accomplished that goal -- selling Cabana Life hats, beach cover-ups and children's swimwear at Saks Fifth Avenue and resorts like the Four Seasons and The Breakers. Celebrities such as Madonna,
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Oh it's that time of year where the bikini or non-bikini bod must see the sunlight and face the water head-on. However, sometimes it's nice just to lie poolside in your swimsuit hidden beneath a sexy, sassy cover-up. Here's a look at some of the best swim cover-ups for summer that honestly, can even be paired with leggings or jeans post-summer for a casual daytime look. I almost forgot the best part...they're all under $100 too! Oh it's that time of year where the bikini or non-bikini bod must see the sunlight and face the water head-on. However, sometimes it's nice just to lie poolside in your swimsuit hidden beneath a sexy, sassy cover-up. Here's a look at some of the best swim cover-ups for summer that honestly, can even be paired with leggings or jeans post-summer for a casual daytime look. I almost forgot the best part...they're all under \$100 too!
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