Make 'em laugh: SeeSaw Networks inks content deal with NYC comedy club
Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and distribute comedy content aimed at the elusive 21-to-49-year-old demographic through its extensive place-based media network.
The Gotham Comedy Club content partnership is a key milestone in SeeSaw's branded content strategy, the company said. The comedy content will work in combination with SeeSaw's proprietary Life Pattern Marketing methodology, its comprehensive media planning platform and the scale of its 200-million-impression network.
As a part of this agreement, Gotham Comedy Club and SeeSaw Networks will produce a short-form video series entitled "The Gotham Moment." The show will be shot on location at the Gotham Comedy Club and feature 10-12 comedians doing 10 minutes of clean, evergreen material appropriate for retail settings. SeeSaw will exclusively distribute the show through its place-based media network.
"In an era of exploding media choices, immersive content is the key difference between high audience engagement and active awareness," SeeSaw founder and Chairman Monte Zweben said in the announcement. "Gotham Comedy Club is an established institution in New York City, attracting established as well as rising names in the stand-up comedy circuit. I am very excited to partner with Gotham to bring compelling branded content to our network."
"We are very excited about our agreement with SeeSaw Networks," Gotham Comedy Club founder and owner Chris Mazzilli said in the announcement. "This is a great opportunity for us to further the Gotham brand on a national level."
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Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and distribute comedy content aimed at the elusive 21-to-49-year-old demographic through its extensive
SeeSaw Networks, a digital company, has partnered with the Gotham Comedy Club to develop and distribute content for the 21-to-49-year-old demographic. New York City's Gotham Comedy Club will play a big part in the branded entertainment strategy.
SAN FRANCISCO, CA--(Marketwire - Jun 15, 2011) - SeeSaw Networks, a leading digital place-based media company, today announced that it has inked a content agreement with Gotham Comedy Club, a Manhattan, New York-based club that features the country's
He knew he wanted to perform by the time he was three and was doing stand-up comedy by the age of 15. After moving to LA and working at comedy clubs, he toured with comedy legend Rodney Dangerfield, then started getting many TV and film roles.
FX screened 2 episodes from the upcoming season to a full house at Caroline's comedy club in New York City where a lot of footage for the show is shot. This new season is unbelievably good and will be a must-watch every Thursday night.
SeeSaw and Gotham City Comedy Club to produce branded content ...
SeeSaw Networks, a digital company, has partnered with the Gotham Comedy Club to develop and distribute content for the 21-to-49-year-old demographic.
New York City’s Gotham Comedy Club will play a big part in the branded entertainment strategy. The content will be combined with SeeSaw’s Life Pattern Marketing methodology.
The two companies will produce a video series titled, “The Gotham Moment.” The show, which features top comedians in the industry, will be held at the Gotham Comedy Club. Footages will be distributed by SeeSaw in its exclusive network.
“In an era of exploding media choices, immersive content is the key difference between high audience engagement and active awareness,” says Monte Zweban, founder and chairman of SeeSaw. “Gotham Comedy Club is an established institution in New York City, attracting established as well as rising names in the stand-up comedy circuit. I am very excited to partner with Gotham to bring compelling branded content to our network.
NYC is cool too. They have a lot of...um...good comedy clubs :)
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