Albuquerque Zip Codes

Small and Proud

In the competitive world of collision repair, bigger is often thought to be better. Expanding beyond a single store is the goal of many shops, as multiple locations mean more customers and increased cash flow.

Raymond Benavidez, known around Albuquerque, N.M., as Mr. B, has taken a different approach. His business, Mr. B’s Paint & Body, which he co-owns with wife, Rosie, and son, Scott, is small and has stayed that way throughout its 33-year history. Its only significant growth was the addition of a 4,600-square-foot building next to its original 3,800-square-foot space five years ago. The facility has never grown beyond a single location and probably never will.

And it’s not because Mr. B’s hasn’t been successful. The shop sees about 35 cars a month—enough to keep its seven employees busy—and revenue has climbed steadily in recent years, hitting $1 million in 2010. Staying a one-location mom-and-pop shop is just a business philosophy, Raymond says. It simplifies management, allows the shop to pay closer attention to each customer, and has earned the center a loyal following.

“I would like for it to remain small and efficient because I’ve seen big shops and they just lose control over it,” Raymond says. “We expanded, we’re doing twice as much now, but I don’t think I want to get any bigger. We’d lose the personal touch.”

Raymond envisioned a small shop from the beginning. When he launched his business back in 1978, he was a one-man operation.

“When I first started the business, I just wanted a little place for myself to work in, just some place where I could do my own thing,” he says. “I created a monster and before I knew it, it got out of hand and I couldn’t do it myself. So I started hiring people.”

He and Rosie were the core staff in those early years, but Scott and another son, Robert, who has since chosen another career path, joined the operation almost as soon as they were born. Scott says he started shaking paint cans when he was around four years old. As he grew older, he and his brother swept, cleaned and eventually started removing fenders, sanding and doing other body work.

Scott, 42, now oversees most of the shop’s management duties while his parents, who still open the store each morning, move into retirement mode. Scott oversaw the development of the new building, on the footprint of a former Chinese restaurant. He could have built a bigger new facility, but he shares his father’s stay-small mentality.

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